Targeted Marketing and Social Media


This course covers important aspects of online marketing in the social media age with emphasis on developing targeted marketing strategies using social media. Topics will include: search engine optimization; online advertising; pay-per-click advertising; email marketing strategies; mobile marketing; online reputation management; web public relations, web development, and how social media works.


Submissions from 2013

Zappos Talks to Targeted Marketing & Social Media Students, Dan Noonan