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In English 325: Advanced Business Writing, teams of students are putting their writing skills to work, composing annual reports for local small businesses and non-profit organizations. The annual report project provides students with a chance to employ both right-brain and left-brain business communications strategies to disseminate their partner organizations’ key messages in professional-grade documents. As they research and design their annual reports, students in the class establish relationships with their contact organizations that allow them to examine the operations of real small businesses and to cultivate networking opportunities. At the same time, these students provide a valuable service for small business owners struggling to broaden their market share and to raise awareness of their brand. The symbiotic collaboration between these student teams and their partner organizations provides a model of how institutions of higher education can work with the business community for the mutual benefit of both students and employers.
East Hartford, CT
Business and Corporate Communications | Rhetoric and Composition
Laist, Randy, "Goodwin Students Writing Annual Reports for Local Businesses" (2014). Faculty Presentations. Book 1.